OVERVIEW

Zenzone : Meditate like playing a game

Do you lack the time and motivation to meditate everyday? Through state of the art approach, zenzone will help you reach your daily goals more efficiently and effortlessly.

MY ROLE

Sole Product Designer

End-to-end product development including Surveys, interviews, competitive analysis, kano card and MoSCoW method, mood-board and spectrum,UI design, usability testing and market validation.

BUSINESS OBJECTIVE

Motivate meditators to meditate every day.

PROJECT TYPE

UX Digital design project under the supervision of Prof. Mike Begley

TIMELINE

9 Weeks

✦ THE user PROBLEM

Lack of motivation & time to meditate

Everyone is busy, but want to meditate as well

The desire for a healthy mind is growing, but lack of daily engagement and time makes it difficult for users to meditate for 21 min everyday

✦ THE solution

Meditate in increments with your koi fish—your mental gym buddy!

A virtual experience based on users internal trigger.

Meditate as little as 2 min

And then set reminder for later. In increments, you can still meditate for 21min a day.

Earn Zenstones - Rewards

Base on your daily performance, you will be varibly rewarded.

Trade zenstones to buy fish props

Trade your hard earned zenztones to buy more pros for the fish. You can upgrade it to several levels in the future.

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Unlock more!

You can also trade zenstones to unlock more levels in the app as well.

✦ THE PROCESS

How did I get there

The project balanced gamification design with usability testing. It also focused on habit forming principles of triggers, actions, variable rewards, and investment from Nir Eyal's "Hooked." Refining user flows was a priority.

✦ EMPATHIZE

The user says...

Data from 10 users were collected to understand their take on existing meditation applications.

Every app I've tried needs 30 minutes for meditation, which feels overwhelming and too long for a beginner.

I've tried many meditation apps, but they quickly become dull and uninteresting after a week

✦ MOSCOW METHOD

Shortlisting features

From competitor analysis, the most essential features to build a minimum viable product version of meditation app was sorted, from a pool of feature list.

✦ Gamification

Habit Formation techniques

Baking in habit forming elements so that the user comes back for more everyday

✦ STORYBOARD

How zenone works

This is how the user, Radiant Rachel, would use the app everyday.

✦ USER FLOW

Every decision ever

Onboarding, watching tutorials, meditating for the first time, earning rewards and unlocking levels with reward points.

✦ STYLE GUIDE

Aesthetics guide

Visual quality guide for the whole app. The calm colors were purposefully to replicate the "meditation" character into the app.

✦ HAND DRAWN WIREFRAMES

Sketches

Initial idea of every screen. The trigger, action , variable reward, and investment is also marked across the user journey.

✦ LETS ADD SOME COLORS

Low-fi Wireframes

A taste of overall look and feel, including some texts.

✦ High-Fidelity Designs

The final screens

Production ready version of zenzone

✦ WORKING PROTOTYPE

Try for yourself

Experience everything for yourself.

✦ MARKET ENGAGEMENT TEST

Testing the riskiest assumptions

3 assumptions were marked as "will be devastating if I'm wrong". These were tested with real users to validate and iterate before production.

✦ LEARNINGS

Self reflection

What I leaned form making a habit forming meditation app

What I learned

Risky assumptions in reality, it is just an indication of what's possible. The results may not be right in some cases. But its a great way to be prepared for what might go wrong.
Simple sells, simple is usable, simple is scalable

Changes

Make a light version of the same app first. Not everyone likes high contrast designs all the time.
Develop koi fish animations more.

Information Architecture Redesign

Zenzone

Meditate as little as 2 min

Earn Zenstones - Rewards

Trade zenstones to buy fish props

Unlock more!

Let's build something great together