Marketeq Digital

OVERVIEW

Marketeq Digital in an IT solution company based in Florida. I was asked to design billing and payment dashboard for SaaS platform.

MY ROLE

UX Researcher and Designer

TOOLS

Figma, Miro, Slack, SaaSUI.design

FOCUS

Design system, Responsive design, Enterprise, B2B, SaaS, Fintech

COLLABORATION

PM, Developers, UI designers

✦ THE task

Design a responsive billing dashboard for an enterprise platform

Incorporate design system, make the product responsive, then add user and business requirements

The task was to design a universal template that can be adaptable for any brand to quickly upload their product details.

✦ THE solution

An industry - leading product

A platform based on UX industry best practices that also address user needs

I conducted competitive analysis of 30 platforms to build an MVP. On top of it, I incorporated project, user and business requirements, collaborating with PMs, information architect, UX designers and users.

✦ Product Roadmap

How did I get there

It was a market centered process.

✦ REsearch

Prioritizing user needs

User needs data was handed over to me by the subject matter expert. I collebaorated with him to prioritize the needs for a MVP built.

✦ Market Analysis

Competitor landscape report

I audited 30+ industry leading platforms to understand what market standards are in billing and payment screens.

✦ Defining Mvp features

Filtering out the must have features

I used MoSCoW method to filter out the must haves, could haves and the wont haves. We ended up using all of must have and some of could haves.

✦ Designing each feature

Let's design "changing team size" feature

Even the best platform had some micro features that was not working. So to make a sucessful product I made a mix of what works in each competitor platforms UI and built my MVP on top of that.